Senior Marketing Manager (m/w/d) – DACH

Join our Global Marketing team as Senior Marketing Manager (m/w/d) – DACH and help shape how we bring iC Consult’s expertise, solutions, and services to market. You can work either on-site/hybrid at our offices in Essen, Frankfurt, Karlsruhe, Munich or Stuttgart, or flexibly remote across Germany.

You will work closely with Sales, Delivery, Portfolio, and Marketing colleagues across countries and functions to transform market opportunities into measurable business growth. In our lean, agile, and increasingly AI-native organization, you will enjoy a high degree of ownership, autonomy, and impact while collaborating with experts around the globe.
Your Responsibilities:

• Define and own the regional marketing strategy for DACH, translating global direction, market insight, and industry trends into a clear regional plan, positioning, and set of priorities that drive sustainable, long-term growth.
• Shape and continuously evolve the go-to-market approach for DACH, turning market opportunities and customer challenges into a coherent strategy, and into measurable growth.
• Own the regional marketing strategy, plan, campaign portfolio, and budget, making deliberate investment choices by pipeline impact and ROI.
• Develop the regional positioning and messaging for our target industries and personas, in close alignment with Business Unit and Global Marketing.
• Steer end-to-end demand generation across events, roundtables, webinars, ABM, digital, and partner programs to build a measurable pipeline.
• Act as a strategic marketing partner to regional Sales and Delivery leadership, connecting market demand with delivery capabilities and aligning on account and industry priorities.
• Use AI-powered tools and data to inform strategic decisions and improve lead quality, funnel conversion, and marketing impact.
• Represent iC Consult at industry events and partner activities, strengthening brand visibility and market positioning across Central Europe.

Your Experience:

• Degree in marketing, business, or communications, or equivalent hands-on experience.
• Several years in B2B marketing, field marketing, demand generation, growth marketing, or go-to-market roles, with a proven record of translating strategy into measurable pipeline and growth.
• Hands-on experience with events, ABM, demand generation, partner marketing, and multi-channel campaigns.
• Strong analytical mindset, comfortable with KPIs, CRM systems, and marketing performance data.
• Experience using AI tools to boost marketing effectiveness; background in tech, cybersecurity, consulting, or SaaS a plus.
• Excellent cross-functional stakeholder management; fluent German and English (C1).